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 Startups

Would I build a store where nobody could get to it? Absolutely not. If there’s no way for customers to find it—no roads, no paths—what’s the point? They wouldn’t even know it existed unless they were hardcore adventurers. Online, it’s the same thing. Links are like roads connecting everything on the   show more ...  

Internet. Link building guides people and search engines straight to your site. Without links, your website is like that hidden store—basically invisible. That’s why link building is so important for SEO. Let me break this down. I’ll explain what link building is, why it matters, and how I approach it step by step. What is Link Building? It is about getting other websites to link back to mine. Simple idea, right? But it’s more than that. It’s one of the most important things I do for SEO because links help both users and search engines find my content. The more links I earn—especially high-quality ones—the better my site performs in search results. To get started, I focus on creating valuable content that people actually want to link to. If I write a detailed guide or share unique insights, other websites are more likely to link to it. That’s a backlink. Why Do I Care About Link Building? Here’s the deal: SEO link building services are a game changer. It gets my brand and my content in front of way more people. I remember the first time I saw a big industry blog link to my site—it felt like a win. Not only did I get a traffic boost, but search engines noticed too. Let’s say I write a blog post about a new product I’m offering. If a well-known tech site links to it, their audience might click through to my site. That’s not just new traffic; it’s also a signal to search engines that my content is valuable. As a result, my site climbs higher in search results. How Does Link Building Boost My SEO? For SEO, links are like votes of trust. When other sites link to mine, it’s like they’re saying, “This site is worth checking out.” Search engines notice these votes, and it helps me rank higher. But here’s the catch—not all links are equal. High-quality links from respected websites carry more weight. If I can get a link from, say, The Washington Post, that’s huge. It passes on a lot of link equity, or “link juice.” That’s just a fancy way of saying that valuable links help me gain more authority in the eyes of search engines. What Is Link Equity? Link equity matters because it’s what gets passed on when one site links to another. Websites with high domain authority—like major news outlets—pass on more value through their links. I use tools like Moz or Ahrefs to check domain authority and figure out which links are worth chasing. If a site with a score of 90 links to me, that’s going to help a lot more than a link from a tiny blog with a low score. But I don’t ignore smaller sites. If they have an audience relevant to my niche, those links are still worth having. Here’s How I do it? Create Great Content I start by making content that’s genuinely useful or interesting. If I’m excited about it, I want others to feel the same way. I write in-depth guides, create videos, or add visuals that make my posts stand out. When my content shines, people naturally want to share it. Spy on Competitors I also keep an eye on competitors. Using tools like Ahrefs, I see who’s linking to them and why. If I spot a gap—something they missed—I jump on it. For example, if they write about a topic but skip an important detail, I’ll create a better, more complete version. Then, I reach out to the same sites and suggest linking to mine instead. Reach Out Strategically I make a list of relevant blogs and websites in my niche. Once I’ve created something I’m proud of, I contact these sites. I explain why my content is valuable and ask if they’d consider linking to it. Link Building vs. Link Phishing in Cybersecurity While link building is a crucial strategy for SEO success, it's essential to approach it with a strong understanding of cybersecurity risks. One of the biggest threats in this domain is link phishing, where malicious actors disguise harmful links to trick users into clicking on them. These deceptive links can lead to compromised personal data, malware infections, or unauthorized access to sensitive information. As a website owner, it's vital to ensure the links you build or receive come from trusted sources. Using cyber threat intelligence tools lcan help identify and avoid such risks, protecting your site’s integrity and your audience from potential cyberattacks. A secure link-building strategy not only boosts SEO but also fortifies your website's defense against cyber threats. For me, link building is all about building trust—trust with people and trust with search engines. It’s not just about rankings; it’s about creating lasting relationships with my audience and others in my industry. Every link I earn is a step closer to making my site the go-to resource in my niche.

image for New HIPAA Security R ...

 Firewall Daily

The HIPAA Security Rule would get its first update since 2013 under a new proposal that would mandate basic security practices like multi-factor authentication, encryption, and network segmentation for healthcare providers, health plans, and others who handle sensitive patient data. The proposed changes to the Health   show more ...  

Insurance Portability and Accountability Act’s Security Rule were published this week – and took up 125 three-column pages of the Jan. 6 Federal Register. The U.S. Department of Health and Human Services (HHS) estimates that the new security requirements would cost more than $30 billion over the first five years, but after a difficult year for healthcare data breaches and ransomware attacks, stronger security controls may find favor even in a tougher regulatory environment on Capitol Hill. “The increasing frequency and sophistication of cyberattacks in the health care sector pose a direct and significant threat to patient safety,” HHS Deputy Secretary Andrea Palm said in a statement. “These attacks endanger patients by exposing vulnerabilities in our health care system, degrading patient trust, disrupting patient care, diverting patients, and delaying medical procedures. This proposed rule is a vital step to ensuring that health care providers, patients, and communities are not only better prepared to face a cyberattack, but are also more secure and resilient.” HIPAA Security Rule Adds Encryption, MFA and More The proposal is now in a 60-day public comment period, after which HHS will consider the feedback before proceeding with a final rule. The new HIPAA security requirements would apply to health plans, health care clearinghouses (organizations that enable the exchange of healthcare data between providers and insurers), most healthcare providers, and business associates. An HHS fact sheet provides a good overview of the proposal, which also adds requirements for risk assessment, incident response, written policies and procedures, and regular review, testing, and updating. The cybersecurity controls that the updated HIPAA Security Rule would require include: Encryption of ePHI (electronic protected health information) “at rest and in transit, with limited exceptions.” Establishing “technical controls for configuring relevant electronic information systems, including workstations, in a consistent manner,” including anti-malware protection, removing extraneous software from relevant electronic information systems, and disabling network ports “in accordance with the regulated entity’s risk analysis.” Requiring the use of multi-factor authentication, “with limited exceptions.” Requiring vulnerability scanning at least every six months, and penetration testing at least annually. Requiring network segmentation. Requiring “separate technical controls for backup and recovery of ePHI and relevant electronic information systems.” Regulated entities would be required to “review and test the effectiveness of certain security measures at least once every 12 months, in place of the current general requirement to maintain security measures.” Asset Inventory, Network Map, Incident Response Requirements Risk assessment, auditing, and incident response planning would also be mandated by the proposal. Some of those proposed requirements include: Developing a technology asset inventory and network map that illustrates the movement of ePHI “throughout the regulated entity’s electronic information systems,” to be updated at least annually or in response to changes that affect ePHI. Requiring notification of regulated entities within 24 hours when a workforce member’s access to ePHI or certain electronic information systems is changed or terminated. Drafting incident response plans that include restoring relevant electronic information systems and data within 72 hours. Conducting a Security Rule compliance audit at least annually, plus verification requirements for business associates. Conclusion The proposed HIPAA Security Rule requirements are based on commonly accepted cybersecurity best practices for preventing – or limiting the damage from – data breaches and ransomware attacks. As such, they shouldn’t be particularly controversial – especially after a year that saw patient health endangered by numerous cyberattacks, hazards that have led to bipartisan agreement that healthcare cybersecurity needs to improve. With the average cost of a data breach significantly higher for healthcare than for any other sector, commonsense security controls may wind up saving healthcare organizations money – and improving patient privacy in the process.

 Feed

Internet service providers (ISPs) and governmental entities in the Middle East have been targeted using an updated variant of the EAGERBEE malware framework. The new variant of EAGERBEE (aka Thumtais) comes fitted with various components that allow the backdoor to deploy additional payloads, enumerate file systems, and execute commands shells, demonstrating a significant evolution. "The key

 Feed

The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Monday said there are no indications that the cyber attack targeting the Treasury Department impacted other federal agencies. The agency said it's working closely with the Treasury Department and BeyondTrust to get a better understanding of the breach and mitigate its impacts. "The security of federal systems and the data they

 Feed

Taiwan-based Moxa has warned of two security vulnerabilities impacting its cellular routers, secure routers, and network security appliances that could allow privilege escalation and command execution. The list of vulnerabilities is as follows - CVE-2024-9138 (CVSS 4.0 score: 8.6) - A hard-coded credentials vulnerability that could allow an authenticated user to escalate privileges and gain

 Feed

It's time once again to pay our respects to the once-famous cybersecurity solutions whose usefulness died in the past year. The cybercriminal world collectively mourns the loss of these solutions and the easy access they provide to victim organizations. These solutions, though celebrated in their prime, succumbed to the twin forces of time and advancing threats. Much like a tribute to

 Feed

Cybersecurity researchers have uncovered firmware security vulnerabilities in the Illumina iSeq 100 DNA sequencing instrument that, if successfully exploited, could permit attackers to brick or plant persistent malware on susceptible devices. "The Illumina iSeq 100 used a very outdated implementation of BIOS firmware using CSM [Compatibility Support Mode] mode and without Secure Boot or standard

 AI

In episode 32 of The AI Fix, our hosts learn the meaning of "poronkusema", Mark discovers his dream job, a school tries using AI instead of teachers, the "Godfather of AI" says AI will see us as toddlers, and Graham lifts the lid on the hidden threat of killer robot fridges. Mark explains why 2025 is   show more ...  

the year of the autonomous AI agent, and Graham investigates the robosexual revolution, and the claim that robots will be more popular than men in the bedroom this year. All this and much more is discussed in the latest edition of "The AI Fix" podcast by Graham Cluley and Mark Stockley.

 Apple

Source: www.schneier.com – Author: Bruce Schneier HomeBlog Privacy of Photos.app’s Enhanced Visual Search Initial speculation about a new Apple feature. Tags: Apple, searches Posted on January 6, 2025 at 7:06 AM • 0 Comments Subscribe to comments on this entry Leave a comment All comments are now being held   show more ...  

for moderation. For details, see this blog […] La entrada Privacy of Photos.app’s Enhanced Visual Search – Source: www.schneier.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Breaking News

Source: securityaffairs.com – Author: Pierluigi Paganini Tenable disabled two Nessus scanner agent versions after a faulty plugin update caused agents to go offline. Tenable Nessus is a widely-used vulnerability scanning tool designed to identify and assess security vulnerabilities in systems, networks, and   show more ...  

applications. Tenable was forced to disable two Nessus scanner agent versions because a […] La entrada Nessus scanner agents went offline due to a faulty plugin update – Source: securityaffairs.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 APT

Source: securityaffairs.com – Author: Pierluigi Paganini China-linked Salt Typhoon group that breached multiple US telecoms compromised more firms than previously known, WSJ says. The China-linked cyberespionage group Salt Typhoon targeted more US telecoms than previously known, as The Wall Street Journal   show more ...  

reported. According to WSJ, wich cited people familiar with the matter, the Chinese cyberspies […] La entrada China-linked Salt Typhoon APT compromised more US telecoms than previously known – Source: securityaffairs.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 backdoor

Source: securityaffairs.com – Author: Pierluigi Paganini PLAYFULGHOST is a new malware family with capabilities including keylogging, screen and audio capture, remote shell access, and file transfer/execution. Google researchers analyzed a new malware family called PLAYFULGHOST that supports multiple   show more ...  

features, including keylogging, screen and audio capture, remote shell, and file transfer/execution. The PLAYFULGHOST backdoor shares functionality with Gh0st RAT whose […] La entrada PLAYFULGHOST backdoor supports multiple information stealing features – Source: securityaffairs.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 CSOonline

Source: www.csoonline.com – Author: Large language models (LLMs) are proving to be valuable tools for discovering zero-days, bypassing detection, and writing exploit code — thereby lowering the barrier to entry for pen-testers and attackers alike. Generative AI has had a significant impact on a wide variety   show more ...  

of business processes, optimizing and accelerating workflows and in […] La entrada Gen AI is transforming the cyber threat landscape by democratizing vulnerability hunting – Source: www.csoonline.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 CSOonline

Source: www.csoonline.com – Author: The 2025 NDAA provides the US military with funding to rip Chinese gear out of telecom networks, protect mobile devices from foreign spyware, create an AI security center, and much more. The United States military will receive about $30 billion in cybersecurity funding in   show more ...  

fiscal 2025 from $895.2 billion earmarked for […] La entrada US military allocated about $30 billion to spend on cybersecurity in 2025 – Source: www.csoonline.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 CSOonline

Source: www.csoonline.com – Author: Salt Typhoon’s latest victims include Charter, Consolidated, and Windstream, underscoring the widening scope of China’s cyberespionage campaign against critical US infrastructure. Chinese hackers linked to the Salt Typhoon cyberespionage operation have breached even   show more ...  

more US telecommunications firms than initially reported. New victims — Charter Communications, Consolidated Communications, and Windstream — add […] La entrada More telecom firms were breached by Chinese hackers than previously reported – Source: www.csoonline.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 CSOonline

Source: www.csoonline.com – Author: The flaw could allow attackers to bypass Nuclei’s template signature verification process to inject malicious codes into host systems. A widely popular open-source tool, Nuclei, used for scanning vulnerabilities and weaknesses in websites, cloud applications, and networks   show more ...  

is found to have a high-severity flaw that could potentially allow attackers to execute […] La entrada Open source vulnerability scanner found with a serious vulnerability in its own code – Source: www.csoonline.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Appreciation

Source: www.darkreading.com – Author: Dark Reading Staff Amit Yoran, Source: Tenable The cybersecurity industry reacted with shock at the loss of Amit Yoran, the renowned cybersecurity executive who helmed several of the biggest cybersecurity companies, including Tenable, RSA Security, and NetWitness. Yoran was   show more ...  

also the founding director of the US Department of Homeland Security’s US […] La entrada In Appreciation: Amit Yoran, Tenable CEO, Passes Away – Source: www.darkreading.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 China's

Source: www.darkreading.com – Author: Kristina Beek, Associate Editor, Dark Reading Source: Science Photo Library via Alamy Stock Photo NEWS BRIEF This past weekend, the Chinese state-backed hackers known as Salt Typhoon allegedly targeted their latest victims: Charter Communications, Consolidated   show more ...  

Communications, and Windstream. This comes after the group targeted a variety of other communications companies and […] La entrada China’s Salt Typhoon Adds Charter, Windstream to Telecom Victim List – Source: www.darkreading.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.darkreading.com – Author: Becky Bracken, Senior Editor, Dark Reading Source: Boris Kozlov via Alamy Stock Photo A new advanced Android spyware threat called “FireScam” is using a fake Telegram Premium application to drop an infostealer on victims’ phones that is able to track,   show more ...  

monitor, and collect sensitive data on its victims. Researchers at Cyfirma […] La entrada FireScam Android Spyware Campaign Poses ‘Significant Threat Worldwide’ – Source: www.darkreading.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.darkreading.com – Author: Elizabeth Montalbano, Contributing Writer Source: Antony Cooper via Alamy Stock Photo An unknown attacker is wielding an updated version of a backdoor malware that was previously deployed against high-profile Southeast Asian organizations in targeted attacks, this time   show more ...  

against ISPs and governmental entities in the Middle East. Researchers at Kaspersky have detected […] La entrada EagerBee Backdoor Takes Flight Against Mideast ISPs, Government Targets – Source: www.darkreading.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.darkreading.com – Author: Carsten Rhod Gregersen Source: Panom Bounak via Alamy Stock Photo COMMENTARY The regulatory clock is ticking on the Internet of Things (IoT). In October, European lawmakers officially adopted the Cyber Resilience Act, ushering in much-needed security thresholds for   show more ...  

connected devices across the region. Meanwhile, United Kingdom makers are already navigating world-first […] La entrada IoT’s Regulatory Reckoning Is Overdue – Source: www.darkreading.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.darkreading.com – Author: Robert Lemos, Contributing Writer Source: TippaPatt via Shutterstock The use of large language models (LLMs) for code generation surged in 2024, with a vast majority of developers using OpenAI’s ChatGPT, GitHub Copilot, Google Gemini, or JetBrains AI Assistant to help   show more ...  

them code. However, the security of the generated code — and […] La entrada Will AI Code Generators Overcome Their Insecurities This Year? – Source: www.darkreading.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 1 - Cyber Security News Post

Source: hackread.com – Author: Deeba Ahmed. The Wall Street Journal reports that Charter, Consolidated, and Windstream have been added to the growing list of US telecom companies breached by Chinese state-sponsored hackers in the Salt Typhoon campaign. The list of telecommunications companies compromised in the   show more ...  

Salt Typhoon cyberattack continues to grow, with recent reports naming […] La entrada US Telecom Breaches Widen as 9 Firms Hit by Chinese Salt Typhoon Hackers – Source:hackread.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 1 - Cyber Security News Post

Source: hackread.com – Author: Waqas. US sanctions Beijing-based Integrity Technology Group for aiding “Flax Typhoon” hackers in cyberattacks on American infrastructure, freezing assets and banning US dealings. The US Treasury Department has sanctioned Integrity Technology Group, a Beijing-based company,   show more ...  

accusing it of involvement in cyberattacks against American infrastructure. The decision, announced on January 3, 2025, […] La entrada U.S. Sanctions Chinese Cybersecurity Firm Over Cyberattacks – Source:hackread.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 1 - Cyber Security News Post

Source: www.mcafee.com – Author: Jasdev Dhaliwal. In a world where deepfake scams and misinformation are increasingly pervasive, McAfee is taking a bold step forward with major enhancements to its AI-powered deepfake detection technology. By partnering with AMD and harnessing the Neural Processing Unit (NPU)   show more ...  

within the latest AMD Ryzen™ AI 300 Series processors announced at […] La entrada McAfee Deepfake Detector: Fighting Misinformation with AMD AI-Powered Precision – Source:www.mcafee.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.infosecurity-magazine.com – Author: Security researchers have identified multiple attack scenarios targeting MLOps platforms like Azure Machine Learning (Azure ML), BigML and Google Cloud Vertex AI, among others. According to a new research article by Security Intelligence, Azure ML can be   show more ...  

compromised through device code phishing, where attackers steal access tokens and exfiltrate models stored […] La entrada New Research Highlights Vulnerabilities in MLOps Platforms – Source: www.infosecurity-magazine.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.infosecurity-magazine.com – Author: Moxa has identified two critical security vulnerabilities in its cellular routers, secure routers and network security appliances that could pose significant risks if left unaddressed. The first vulnerability, CVE-2024-9138, involves hard-coded credentials that   show more ...  

could allow authenticated users to escalate their privileges to root-level access, enabling system compromise, unauthorized modifications, data exposure and service […] La entrada Moxa Urges Immediate Updates for Security Vulnerabilities – Source: www.infosecurity-magazine.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.infosecurity-magazine.com – Author: The rate at which enterprise users clicked on phishing lures nearly trebled in 2024, according to new research by Netskope. More than eight out of every 1000 users clicked on a phishing link each month in 2024, up by 190% compared to 2023. The researchers said   show more ...  

that this rise has been […] La entrada Phishing Click Rates Triple in 2024 – Source: www.infosecurity-magazine.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 Cyber Security News

Source: www.infosecurity-magazine.com – Author: The British government has announced plans to criminalize the creation of sexually explicit deepfakes, with perpetrators facing up to two years behind bars if found guilty. It is already an offense to share or threaten to share intimate images, including   show more ...  

deepfakes, following amendments to the Sexual Offences Act 2003 that were […] La entrada UK Government to Ban Creation of Explicit Deepfakes – Source: www.infosecurity-magazine.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

 claims

Source: www.infosecurity-magazine.com – Author: A major US government data breach linked to Chinese threat actors was confined to the Treasury, a leading security agency has claimed. The US Cybersecurity and Infrastructure Security Agency (CISA) shared the news in a brief bulletin on Monday. “CISA is working   show more ...  

closely with the Treasury Department and BeyondTrust to understand […] La entrada CISA Claims Treasury Breach Did Not Impact Other Agencies – Source: www.infosecurity-magazine.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

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